How did the Interior Design Standard come about?
I had been asked to speak at a few design conferences and truly enjoyed the opportunity to talk shop with other designers. At the end of the talks, I was surprised at the number of designers who sought me out to ask follow up questions. My systematized approach and focus on efficiency (read profitability) caught their attention.
I attribute that business acumen to my entrepreneurial upbringing in a family business, my finance degree and the start of my career in business process consulting.
Over the last few years, I’ve stayed in touch with the interior design community via my Instagram and Facebook live show, Design Sips, social media and my designer facing newsletter.
The more I spoke with designers, the more I realized we were struggling with the same issues in our own silos.
Why does the interior design industry need help?
When I’m speaking with interior designers, I find that many are struggling with how to charge, when to charge and what to charge. They are struggling with how to be profitable in an industry that takes such education, dedication and time, yet constantly undercuts itself.
Potential clients know more about the various pricing models of local interior designers in their given area better than the designers. “Everyone does it differently” and a culture of not sharing how it’s done, means that we have a serious lack of standards.
I’ve also heard from many designers that they customize how they work to each client’s preference. That means they are unable to systematize the process. The systemization is where the efficiency lies.
And, this begs the question: Why aren’t you working in the model that you prefer? That is the most efficient? The most enjoyable?
Why are you sharing your business advice with competitors?
I believe in abundance. Helping fellow designers doesn’t diminish my business at all. It allows the entire industry to be more professional and profitable. Better profits mean we can do better work because we aren’t spread so thin – it also means we can provide better, high-quality customer service to our clients. This translates to more respect and appreciation. It’s a win-win for all designers.
What if I don’t want to do it your way?
If everything about how you run your business is working for you and you have profit and joy – congrats! But, this program is not for you. If you are open to a business operation standard that is streamlined, efficient, profitable and enjoyable for both you and your clients, then keep reading.
