The Business System Behind My 7-Figure Design Firm, Now Yours to Run
Your talent got you this far. I built the Standard to hand you the exact systems, pricing tools, contracts, and client process from eighteen years running my own luxury design firm, House of Funk. It’s been tested and refined across 1,000+ design firms since. The business side stops being the thing standing between the work you love and real profit.
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WHO THIS IS FOR
I’ve watched the Standard change hundreds of designers’ businesses and lives. It’s for you if…
- You’re the CEO. A design badass who knows design is your calling, and you’re building the team to match. You’re ready to scale, you only want dream clients, and you want to make excellent money.
- Maybe you’re tired of piecing together different ways of doing business, and you’re ready for one model you actually trust, one your clients will trust too.
- Maybe you’re stuck in the day-to-day, and what you actually need is systems that let your team run like a well-oiled machine while you’re out landing clients.
- Maybe you just want a trusted advisor with a step-by-step process. Mine’s been tested since I entered the industry in 2001, and by 1,000+ designers since.
If any of that sounds like you, you’re in the right place.
WHO THIS ISN'T FOR
The Standard isn’t for everyone. It’s probably not for you if:
- You want a shortcut that doesn’t require you to implement anything. The templates work because you use them, not because you own them.
- You want someone else to build your business for you. The Standard hands you the exact tools. Running the business is still yours to do.
If neither of those describes you, you’re in the right place.
BUILT BY SOMEONE WHO'S ACTUALLY DONE IT
18 Years, 7-Figure Firm, One System I Wish I’d Had Sooner
I spent 18 years building House of Funk into a 7-figure interior design firm. It wasn’t luck, and it wasn’t hustling harder either. Early on, I was growing fast. A great studio, a growing team, ideal clients calling. I was charging a healthy hourly rate with a design fee estimate up front that no one ever really looked at twice. But there was no estimate on furnishings, freight, construction, or tax. My clients had no real idea what the project would cost them.
Then, three client projects fell apart within a few months. That was a significant chunk of my pipeline. Clients watched the invoices roll in with no context for where it was all headed, and I couldn’t blame them for walking. I would’ve fired me too. I found myself curled up in a small ball under my desk, swearing I’d either fix how I ran my business or shut it down. So I didn’t take on another project until I rebuilt every piece of it: pricing, contracts, client process, from the ground up.
I paired that rebuild with my finance degree and years spent consulting Fortune 500 companies on business process, and used that training to build the pricing structure, contracts, and client system that took House of Funk from friction to ease. I’ve since closed House of Funk. The Standard is that exact system, refined across 1,000+ design firms since I first shared it outside my own studio.
I built this because I had to.
“The Standard has been life-changing.
I earned the money back with the first proposal that we put out.
REBECCA ROBINSON, MONARCH LANE INTERIOR DESIGN
“What Sandra has built with the Standard is one of the most thoughtful operating frameworks I’ve encountered in the interior design industry. It brings structure and consistency to an area where most firms are still running on tribal knowledge and founder instinct.
The Standard gives firm owners a proven roadmap for client experience, internal operations, and team accountability. Most importantly, it was created by someone who successfully built and led her own award-winning firm.
Sandra is not teaching theory. She is sharing a framework forged through real-world experience.
The Standard represents the kind of operational excellence that helps move our industry forward.”
KATE O’HARA, FOUNDER, LAKE HOUSE GROUP | FORMERLY CEO, O’HARA INTERIORS
Implement it, and here's exactly what I'm handing you:
Templated for you and your team to use over and over again.
That prices entire projects, fees and budgets, in minutes, before you design a thing. Clients love it.
Full of like-minded designers to swap advice and resources.
Gives clients total clarity and shows them you’re the trusted expert they need.
Keep clients referring you to more of the same.
Built to leave you with balance (yes, you can have a life), financial abundance, and joy.
What a few of our amazing members have to say…
“The Standard ended up being the best investment I made in me and my company. It was a life-changing experience…
When I first heard about the Standard, I was hesitant due to the monetary investment.
I didn’t have processes in place and was just winging it. I decided it was a necessary investment if I wanted to level up.
I am a different designer thanks to the program.
The Interior Design Standard gave me the systems and processes to efficiently run my business. Clients not only love my work, but they appreciate the new level of communication I’m able to offer to them.
My referrals and repeat clients have doubled since implementing the processes from the Standard.
Thanks to a full pipeline, I went from being a one-woman show to having a devoted team of six.
Sandra goes above and beyond in the Standard by providing so much priceless value. She is not just an expert in the field but also has a gift for sharing that knowledge in an easy-to-understand, actionable way!”
TIFFANY WHITE, MIDCITY DESIGN GROUP
“Once I had the foundation of understanding why it all works together, I was soaring, making money and no longer stressing about the little things…
Prior to enrolling in the Standard, I was really struggling to find an hourly rate that would actually cover my expenses and my time.
The systems and processes that I have in place now save me time, keep me profitable, make clients happy and give me design freedom.
The Standard has increased my profitability so much so that I’m going before a board review for a prime studio space on a corner lot in a gorgeous walking village. It never ever would have happened prior to making this investment in me and my business.”
MELINDA KANN, MELINDA K DESIGN
“I recouped the cost of the program with the very first contract I put through the Standard systems…
Before enrolling in the Standard, I didn’t feel prepared to take on luxury clients.
I needed the Standard systems to fill in the gaps that I had in my existing process. The detail that is given is like nothing I have ever seen.
There are a ton of programs out there “promising” results but end up being a bunch of fluff. I can assure you, the Standard is not that. Sandra shares the exact templates and processes she uses in her business.
My processes are buttoned up, I feel confident in my pricing structure and contracts, and I have the tools to serve my dream, high-paying clients. Clients are thrilled to have everything upfront (pricing, contracts, etc.) and fully trust me to execute their project.”
ERIN HAUGERUD, EH DESIGN
WHAT'S INSIDE THE INTERIOR DESIGN STANDARD?
The exact system that’s generated millions in design revenue across 1,000+ firms. Every template, process, and strategy I refined over 18 years at House of Funk, ready to plug directly into your business.
Module 1: MASTER THE TECH TO CATAPULT AHEAD
Master the tech you need to run your design business from day one. In this module, I share exactly what tech I used and how I used it in my own design firm for real efficiency and organization (hello, profitability).
Module Highlights:
- Optimize workflow and communication with technology
- Increase profits by cutting time spent on sourcing in half
"The Standard walks through how to run a design business well AND it offers up the specific tools and order of events for implementation."
Elizabeth Ryan,
Elizabeth Ryan Interiors, LLC
Module 2: CONFIDENTLY PRICE YOUR SERVICES
This is where you get total confidence in your pricing. I’ll share my secret weapon for delighted clients and a financially thriving business: the complete process for pricing projects, positioning the fee to clients, timing payment, and handling a scope increase, plus everything in between.
Module Highlights:
- Price your projects in minutes with the flat fee calculator
- Become the trusted design expert clients are looking for with the design agreement and sales presentation
- Take control of your finances so you’re pricing every service for real profit
"The Standard is a true game-changer. I have the confidence to charge my worth by calculating my flat fee AND estimated furnishings costs for my clients' projects upfront. It takes away ALL the stress by setting those budgets before I start the design process."
Kristi Paterson,
Grace Hill Design
Module 3: CLOSING THE SALE WITH CONFIDENCE
Stop taking on projects that don’t light you up. Start signing only clients whose budgets match your worth. From the first inquiry to closing the deal, I’ll walk you through my exact process for landing the projects you actually want.
Module Highlights:
- Strategic methods for vetting potential clients to ensure that you’re filling your pipeline with profitable projects
- Step-by-step potential client process to give every prospect a 5-star experience
- Key data points to track (and how to track them) to help you keep an eye on what works and what doesn’t when you’re signing new clients
"The potential client process filters out tire kickers and gets clients agreeing to fees and budgets right out of the gate."
Charmaine White,
The White House Interiors
Module 4: SCALE WITH STREAMLINED PROCESSES
Give clients a 5-star experience with systems that run themselves: consistent communication, efficient use of everyone’s time, and zero balances left hanging. Take the turnkey process I built at House of Funk and drop it straight into your business.
Module Highlights:
- A step-by-step design process, from the potential client call through final photography, that puts your client’s experience first so they always know what to expect
- Client email drafts for every step of the process
- Procurement templates (from requesting quotes to client proposals)
"We are becoming more efficient and more profitable with every job thanks to the Standard."
Jordan Arnt,
Sibbing and Gray Interiors
Module 5: IMPROVE YOUR BUYING POWER & TRADE RELATIONSHIPS
Treat your vendors and trades like extended business family and the relationships take care of themselves. I’ll show you how to build and maintain real trade partnerships, and how to negotiate deeper discounts with your vendors.
Module Highlights:
- How to secure deeper discounts with vendors and increase buying power
- Trade agreement that outlines a professional working relationship
- Project site guidelines to ensure everyone’s performing to the Standards you expect for your client
"It would have taken me years and many mistakes to build the processes that are given to us in the Standard!"
Kathy Waite,
Kathy Waite Interior Design
Module 6: BUILD A TEAM THAT RUNS WITHOUT YOU
Growing your business may mean growing your team. Get out of the weeds and focus on CEO-level tasks by implementing done-for-you HR resources.
Module Highlights:
- Set a high level of Standards with your team with employee handbooks, agreements and more
- No longer hesitate about who should do what
- Measure employee performance and satisfaction using the employee review templates
“Since beginning the Standard, my stress has been cut in half and I can actually focus on designing for my clients and marketing to bring in more work!”
Kirsten White,
Hart White Interiors
INTERIOR DESIGN STANDARD
Your Success Story Starts Here
$5,000
Complete program | Lifetime access | Expert support
Payment plan available via Klarna, personalized to you and as low as $444/month
Try it for 10 days. If it’s not right for you, you get every penny back. No questions, no hoops, no hassle.
The Inner Circle
This is a private, members-only community for design entrepreneurs who are done building alone. The doors only open for Standard members.
- Live executive sessions with me, so you get direct access to check in on your progress, troubleshoot in real time, and keep your momentum moving.
- A circle of serious design entrepreneurs, all building on the same Standards. No noise, just the people actually doing the work.
Expert Lessons
I brought in a few of the industry’s most respected experts to teach lessons you won’t find anywhere else.
Budgeting for Profit
Turn Your Numbers into Cash with Peter Lang of The Designer CPA
Closing the Sale
Every. Single. Time. with LuAnn Nigara of A Well-Designed Business®
Automation for Success
Let Automation Do the Work with Nicole Heymer of Glory & BrandEverything you need to take your business from surviving to thriving.
I know you don’t have time to document Every. Single. Process. in your business, but that’s what it takes to truly soar.
I’ve already figured this out at House of Funk, why should you reinvent the wheel?
Full of like-minded designers to swap advice and resources.
9 CEUs through IDCEC, counting toward your professional growth.
WHEN YOU ENROLL, YOU GET
You’ll have lifetime access, so dig in and implement at your own pace. I’m here for you every step of the way.
Everything is available the moment you join. No waiting on modules to open up. Questions along the way go straight to me.
You started your design business with a vision: creative fulfillment, financial freedom, and a life you love.
I know that feeling. I’ve been there, invoices rolling in with no real plan behind them, wondering if I’d built a business or a very expensive hobby. Maybe for you it’s inconsistent revenue, the admin pile-up, or feeling like you’re always figuring it out as you go.
The Standard exists because I needed exactly this and it didn’t exist yet: the profitable, systematic business you originally pictured, one that supports your creativity and your life, not just your clients’.
FAQs
Will the Standard help me sign clients?
If your dream client called tomorrow, would you be ready? The Standard gets your business into shape to take on the big projects and see them through to completion, beautifully.
Once it’s implemented, you’ll approach ideal clients with confidence and a true process, the kind that earns trust. Most members find the first clients they sign after implementing the Standard are exactly the clients they were after.
One of the best marketing tools you can have is an excellent portfolio, and that comes from completed design projects run through a process that doesn’t leave anything to chance. That process, start to finish, is the core of the Standard. Complete rooms, down to art and accessories, with excellent photography, every time.
“I signed three full-service design clients this week! Thank you for teaching me ‘the way’ through the Standard!” Elana Mendelson, Elana Designs, LLC
When will I get access to the modules?
You will gain access to the Standard as soon as you enroll.
“Sandra’s clear, real-people-speak and content dives right to the heart of it all, outlining the most logical process I could have asked for (if I even knew the right questions to ask!).” Jennifer O’Brien, Jenn O’Brien Interiors
Once I’ve purchased the program, how long do I have to implement?
You’ll have lifetime access, so you can implement at your own pace. You’ll have everything to reference and come back to, it even works as training for new employees down the line.
What makes the Standard the ONE to do?
The Interior Design Standard is the only business system built by a designer who ran her own 7-figure firm and paired that experience with a finance degree and years consulting Fortune 500 companies on business process. Every lesson, template, and process has been tested, refined, and proven inside a thriving design business.
The Standard distills years of trial, error, and strategy into one clear, detailed roadmap for running a profitable, joyful interior design firm.
“This program was equivalent to an MBA! Especially for someone like me – who left the corporate world behind to follow her passion and going back to school for design was not feasible but believed in her talent – this course filled in all the missing pieces for all the questions I had. And all the templates and calculators and contracts ARE PRICELESS!”
Rydhima Brar, R/Terior Studio
What if I can’t afford the Standard? Do you offer payment plans?
Yes. At checkout, you’ll see the option to pay in full or set up a payment plan through Klarna, personalized to you and as low as $444 a month. Some members finance it with a business loan, line of credit, or business credit card.
If your DREAM client walked into your office today, are you ready?
You already have the talent. What’s been missing is the business behind it, the pricing, the contracts, the client process that lets that talent actually pay you what it’s worth.
The Standard is how you get your firm into ideal-client shape, without losing three years figuring it out the hard way, like I did.
If you’re serious about the craft, it’s worth building a business that can actually carry it.
You shouldn’t have to choose between making money and doing work you’re proud of. That’s what the Standard is for.
Join me and the 1,000+ designers already doing this differently. I’ve watched it change their businesses and their lives, over and over, and I want the same for you.
I look forward to meeting you inside.
Sandra Funk,
Founder, Interior Design Standard
