The Interior Design Standard is a comprehensive template for exactly how to run an interior design business. It took me many years in business, with a few tough lessons along the way, to build a business that I love.
You no longer have to fumble along alone in this industry where “everyone does it differently.” You don’t have to struggle for years to figure out your best practices. You don’t have to worry, stress, or over-analyze your fees, design agreement or those sometimes tricky client interactions.
“The Standard is a true game changer to my 10-year-old firm. I’ve the confidence to charge our worth by calculating our flat fees AND estimated furnishing costs for our clients’ projects up front. It takes away ALL the stress by setting those budgets before we start the design process.” Kristi Patterson, Grace Hill Design
This isn’t just pep talks and theories – I’m giving you the structure, tools and templates that I’ve used to create joy and efficiency in my design firm.
“I took a business course as part of my design training but it only skimmed the surface. The Interior Design Standard has filled in so many gaps and I look forward to implementing all the fabulous knowledge I’ve gained.” Jane Nares, Jane Nares Designs
If you haven’t already, take the FREE Demo Module to get an inside look at how I structure design projects at House of Funk.
You’re going to get it all. All my time tested, tried and true templates for running a confident, joyful and efficient design firm.
Client issues left me exhausted, stressed and less profitable than I’d hoped. There’s no reason that you should have to go through each of those situations. All my years in business = TONS of lessons learned. At one point, it felt like more trouble than it was worth.
The beauty of that ‘bottom’ was that it knocked me on my ass and forced me to take a long hard look at who I’ve become for the sake (or pleasure) of others.
I took a break from accepting new clients. I hired a great lawyer, business strategist and business coach. We think-tanked my entire business. The backbone of my comeback is a client centric business model; always looking at the business from the client’s point of view. I was back, and I was THRIVING.
I’ve templated everything I could in my business to share with you so that you can THRIVE too.
“The Interiors Design Standard is everything I was looking for and so much more! I’m blown away by all of the “deliverables” in this program. Sandra has put it ALL out there and I can not wait to take my business to the next level with all that I’ve learned.” Deborah Lempert, Deborah Lempert Interiors
The Standard is compiled of modules that are jam packed with tools, resources, editable templates and so much more. The content will guide you through running an interior design firm from top to bottom.
I give you digestible video explanations accompanied by my entire process, broken down into step by step tasks for you to download and customize for your business. Here are a few of the highlights:
“The details provided in the Standard are simply mind-blowing! As a one woman show and never having worked for another firm, I’ve always wondered how other design studios work. The Standard is like watching over another interior designer’s shoulder (a fabulous one at that).” Simone Aïda Baur, Global Inspirations Design
If you haven’t already, take the FREE Demo Module to get an inside look at how I structure design projects at House of Funk.
Yes, I cover marketing strategies to fill your pipeline, such as email marketing, social media, how to create a killer portfolio and how to woo potential clients.
And, of course, one of the best marketing tools is getting a complete room to photograph which comes from a design process that gets you to completed rooms. My step by step process to joyful, profitable, and complete design projects is all yours in the Standard.
“Sandra goes above and beyond in the Standard by providing so much priceless value. She is not just an expert in the field but also has a gift for sharing that knowledge in an easy to understand, actionable way!” Tiffany White, Midcity Interiors
Most content is pre-recorded in your personal Standard portal. We also have LIVE community calls to make sure that you are on track.
“Sandra “speaks my language” – she’s relatable, quick and to the point, yet thorough enough for me to understand. I’ve been in other programs. This is the best one.” Taylor Johnson, Taylor Johnson Design
Once you register, you’ll receive Module 1 immediately. When enrollment closes, the 5 remaining modules will be dropped weekly. We always give it to you straight at an easy-to-digest pace.
“Sandra’s clear, real-people-speak and content dives right to the heart of it all, outlining the most logical process I could have asked for (if I even knew the right questions to ask!).” Jennifer O’Brien, Jenn O’Brien Interiors
I’ve seen designers have great success with the Standard. Not only does their business improve, but their lives improve too.
“The Standard has increased my profitability so much so that I’m going before a board review for a prime studio space on a corner lot in a gorgeous walking village. It never ever would have happened prior. Thank you from the bottom of my heart.” MeLinda Kann, MK Design
I share the software that I use, but it’s not required to use the same in order to have success with the Standard. I share best practices that are transferable across all platforms.
My step-by-step process is given to you through Asana.com. This is a task management software. Designers have successfully exported the data into their own task management software with ease.
“Thank you for all of your templates. We are really understanding how to utilize Asana. Invaluable!” Amy Krause, Amy Krause Design
Every module within the Interior Design Standard is woven together. The Standard is my business model, my process and my structure. It wouldn’t work to only implement bits and pieces, as it is all threaded together.
“One mistake I made when I joined the Standard, is that I jumped straight to [the pricing module]… But then I realized, I didn’t have the confidence to back it up. I had a snippet of the program here and a snippet of the program there, and the [clients] saw the holes. It just didn’t work. It has to be all together.” MeLinda Kann, MeLinda K Design
The Standard is all about executing the process of interior design efficiently and from a client centric point of view. It doesn’t get into local codes or regulations. I’ve worked with designers across the US and around the world and have had rave reviews throughout. In all cases, you’ll have access to soft copies to make your own and to review with your local law professional.
“Our industry gives us the chance to design all around the world even from the other side of the globe. Borders cannot be your limits when investing into yourself. Enrolling in the Standard made me reach new heights as a professional and as a person. The Standard covers many of the Interior Design business aspects, some of which are directly applicable anywhere you live. As for some others, you may need more research to adapt it to your own environment which might cost more effort, but the result is worth it.” Céline Joudrier, LACELLA Interior Architecture
Click here for the next enrollment dates. Make sure to sign up on my waitlist here to be notified with updates plus tons of free resources that I love to share with my community (pricing tips, social media templates, marketing tools, hiring worksheets and more).
Enrollment only opens twice a year so that members go through the program together. There’s great comradery in the community.
“I learned so much and can’t wait to implement. I already landed my first two full-service design clients by standing in my space and requesting a flat fee!” Elana Mendelson, Elana Designs
The Standard is for you if:
“I used the design fee calculator and landed a huge flat fee project! Next up, I look forward to utilizing the Asana Full-Service template to run the job. Thank you for sharing the Standard so that we can all elevate our businesses.” Kelly O’Neil, Kelly O’Neil Interior Design, LLC
The Standard isn’t for you if:
I don’t want you to make the same mistakes that I made. All these years in business equals tons of lessons learned. I give it all to you so that you can catapult your business forward. Why wait? The best time to start is right now.
“It would have taken me years (and many mistakes) to build the processes that are given to us in the Standard!” Kathy Waite, Principal Kathy Waite Design
What better time to get your processes and systems locked down? While having active projects and doing the Standard is totally doable, get ahead with this extra time you have now.
“Since I started the Interior Design Standard, I’ve closed my highest design fees to date and I’ve been in business since 2013. I’m so grateful for Sandra and how invaluable all of the information has been.” Andrea Wachs, Andrea Wachs Interior Design
From brand new designers to 30 year vets, it’s never too early or too late to lock down your processes.
“The Standard solidified the practices I’ve had in play for the 10 + years of being in the trade, but offers new perspectives and tools that make my business feel brand new!” Amber Drown, Tailored Interior Design
I asked past members who do commercial if they think the Standard worked for them – here’s what they had to say:
“My business is about a 50/50 split between residential and commercial work. It’s absolutely transferable. Just a matter of editing the tasks and schedule that are appropriate for a commercial job in Asana and editing the processes. But the concept for how to approach clients, figure out pricing, etc. is essentially the same.” Patricia Lynn Sharp, An Inside Job Interior Design, LLC.
I share how to use even the smallest amount of data, an example exercise and example case studies to help you calculate your flat fee no matter how much data you have now.
“Thanks to the Standard and the flat fee calculator — I’m officially hired for a project with my highest design fee to date! Thank you Sandra for sharing your brilliance!” Amanda Amato, AMA Designs & Interiors LLC
The program is a one time payment of $3,999.
“The Standard was one of the best investments in myself and my firm. The processes I learned and implemented from the Standard allowed me to leave my full-time job and stand in my space as a confident designer!” Tiffany White, Midcity Interiors
The Interior Design Standard is the only program in the industry that gives you all the tried and true, tested and fully flushed out templates to run an incredible interior design business.
I show you exactly what I use at House of Funk, which means I share the tech tools that have made me more efficient and profitable. You don’t have to use the same – it’s more about knowing what’s out there to increase your efficiency.
That said, I recommend that all our members do demos and research on ANY softwares before taking the plunge.
I’ve done many courses, hired coaches, and worked with business strategists since starting my business in 2005. I’ve carefully tested different strategies that have led to my 7 figure design firm, happy clients and a joyful business. It’s different because I’ve taken my business degree and background in business process consulting (literally consulting companies to be more efficient and profitable) and used my decades in interior design – along with all the courses and mentors – and distilled all of it down to an incredibly detailed, yet easy to understand, template for exactly how to run an interior design firm.
“This program was equivalent to an MBA! Especially for someone like me who left the corporate world behind to follow her passion and going back to school for design was not feasible but believed in her talent – this course filled in all the missing pieces for all the questions I had. And all the templates and calculators and contracts ARE PRICELESS!” Rydhima Brar, R/Terior Studio
The Standard is every template, every strategy, my flat fee pricing model and calculator and, as you know if you’ve been listening to the member testimonials, it’s a whole new client-centric way of thinking about business. Just like delivering your designs to a client, these concepts and ideas are intellectual capital. Once they are given, they cannot be taken back. So, similarly, once you’ve purchased the Standard, we do not offer refunds. So please, do your research and make sure you are totally ready to change your business for good – once and for all.
This is work at your own pace and there are no deadlines. That’s a big part of why we are giving you lifetime access.
This varies based on how you prefer to work, your other commitments and your current pipeline. There are several modules, videos and resources available to be consumed and implemented. You have lifetime access so that you and your team can implement at your own pace.
Enrollment is only between the dates shown on interiordesignstandard.com to give you the opportunity to take the Standard with a group of designers. If you’re eager to dive in, I suggest checking out Design Sips to get a kickstart on learning about my process. I look forward to meeting you inside the Standard.
Now that I’ve put many designers through our program, we’ve made sure to cover every nook and cranny. Although I’ve set you up for success, you may still have questions. Here’s the ways you’ll be supported:
My private, member-only, bonus Facebook group is full of designers who are on the same journey as you. Unlike other Facebook groups, everyone in this community is speaking the same language (the Standard language that is.) This group is active for two months once enrollment closes.
Inside your member dashboard you’ll find a vault of frequently asked questions.
As soon as you enroll, you’re encouraged and given the resources to partner with a few other designers who you can rely on when you need more support.
If you ever need additional support, you’ll have a special link to reach out to our team to get assistance.
“I love diving in and implementing The Standard! I feel like I was 90% of the way, but unsure of myself the entire time. The confidence Sandra has given me, and her willingness to share, is the community I’ve been waiting for!” Bailey Bishop, Bailey Bishop Design
In order to serve our community as thoroughly as possible, I provide all of our customer support online. Just hit reply and let me know how I can help via email.
One-on-one consulting is not part of my offerings at this time.
If you’re looking for a digital training program that will support you with a step-by-step plan to run an efficient and joyful business, I’ll be opening up enrollment for the Interior Design Standard soon. Click here to be notified when the enrollment opens.
The Interior Design Standard is always updated with my latest templates, techniques and strategies. Every time we open the Standard for enrollment, we update the content. Every time I craft a new email to a frequently asked question, it gets added. If the design agreement gets even one new word, it’s updated in the Standard. (In addition, I share important updates in the member community between launches to keep things current as we go.)