Interior Design Standard
Do you feel balance, abundance and joy in your business?
It’s time to get your structure and mindset in place so that you can fully step into your confidence as an entrepreneur. The Interior Design Standard is the only program that provides a turnkey business model for a wildly profitable design firm.
As Seen On...
Over a thousand designers have said the Standard has changed their life. It’s for you if…
You’re the CEO, a design badass that knows that design is your calling. You’re building the team and are ready to scale your business. You only want to work with dream clients. You want to make excellent money.
- Maybe you’re tired of all of the different ways of doing business. You’re ready for one tried and true business model that you’ll love and that your clients will too.
- Maybe you’re stuck in the day-to-day tasks. You need systems and processes to get your team running like a well-oiled machine while you’re out landing dream clients.
- Maybe you’re looking for a trusted advisor to give you the step-by-step process. One that’s been tested over a 20+ year career and by 1000+ designers.
If any of that resonates, you’re in the right place.
The Standard has been life-changing. I earned the money back with the first proposal that we put out.
After implementing the proven process, you’ll have:
- A complete interior design process templated for you and your team to use over and over again
- A pricing calculator to price entire projects (fees and budgets) in minutes before you design a thing, which clients love
- An inner circle; full of like-minded designers to swap advice and resources
- A rock solid design agreement that provides the ultimate clarity and assures clients that you’re the trusted expert they need
- Expertly crafted email templates (guaranteed to keep your dream clients referring you to their dreamy network)
- A thriving design business with a complete system that will leave you with joy, balance (yes, you can also have a life) and financial abundance
Enroll in the Interior Design Standard today.
$4,499
Grab your spot before doors close. Click below to reserve your spot.
What a few of our amazing members have to say…
“The Standard ended up being the best investment I made in me and my company. It was a life-changing experience…
When I first heard about the Standard, I was hesitant due to the monetary investment.
I didn’t have processes in place and was just winging it. I decided it was a necessary investment if I wanted to level up.
I am a different designer thanks to the program.
The Interior Design Standard gave me the systems and processes to efficiently run my business. Clients not only love my work, but they appreciate the new level of communication I’m able to offer to them.
My referrals and repeat clients have doubled since implementing the processes from the Standard.
Thanks to a full pipeline, I went from being a one-woman show to having a devoted team of six.
Sandra goes above and beyond in the Standard by providing so much priceless value. She is not just an expert in the field but also has a gift for sharing that knowledge in an easy-to-understand, actionable way!”
“Once I had the foundation of understanding why it all works together, I was soaring—making money and no longer stressing about the little things…
Prior to enrolling in the Standard, I was really struggling to find an hourly rate that would actually cover my expenses and my time.
The systems and processes that I have in place now save me time, keep me profitable, make clients happy and give me design freedom.
The Standard has increased my profitability so much so that I’m going before a board review for a prime studio space on a corner lot in a gorgeous walking village. It never ever would have happened prior to making this investment in me and my business.”
“I recouped the cost of the program with the very first contract I put through the Standard systems…
Before enrolling in the Standard, I didn’t feel prepared to take on luxury clients.
I needed the Standard systems to fill in the gaps that I had in my existing process. The detail that is given is like nothing I have ever seen.
There are a ton of programs out there “promising” results but end up being a bunch of fluff. I can assure you, the Standard is not that. Sandra shares the exact templates and processes she uses in her business.
My processes are buttoned up, I feel confident in my pricing structure and contracts, and I have the tools to serve my dream, high-paying clients. Clients are thrilled to have everything upfront (pricing, contracts, etc.) and fully trust me to execute their project.”
What’s Inside the Interior Design Standard?
Take what took me over 20 years in the industry to develop and download it right into your business. Transforming your business into a thriving design firm has never been more clear.
MASTER THE TECH TO CATAPULT AHEAD
Master the tech that’s necessary to run your dream design business from the outset. In this module, I share what tech I used and HOW I used each in my design firm for ultimate efficiency and organization (hello, profitability).
Module Highlights:
- Optimize workflow and communication with technology
- Increase profits by cutting time spent on sourcing in half
"The Standard walks through how to run a design business well AND it offers up the specific tools and order of events for implementation."
CONFIDENTLY PRICE YOUR SERVICES FOR DREAM CLIENTS
Discover what it feels like to have total confidence in your pricing. I’ll share my secret weapon for delighted clients and a financially thriving business. It’s an all-encompassing process for pricing projects, how to position the fee to clients, when to take payment, how to handle an increase in scope and so much more.
Module Highlights:
- Price your projects in minutes with the flat fee calculator
- Become the trusted design expert clients are looking for with the design agreement and sales presentation
- Learn how to take control over your finances that will ensure you’re pricing your services for profits
"The Standard is a true game-changer. I have the confidence to charge my worth by calculating my flat fee AND estimated furnishings costs for my clients' projects upfront. It takes away ALL the stress by setting those budgets before I start the design process."
CLOSING THE SALE WITH YOUR NEXT DREAM CLIENT
Shift from taking on projects that don’t light you up, to only signing dream clients (with dream budgets). From the initial inquiry to closing the deal, I’ll walk you through my process of landing dream projects.
Module Highlights:
- Strategic methods for vetting potential clients to ensure that you’re filling your pipeline with profitable projects
- Step-by-step potential client process to provide your dream clients with a 5-star experience
- Key data points to track (and how to track them) to help you keep an eye on what works and what doesn’t work when signing your dream clients
"The potential client process filters out tire kickers and gets clients agreeing to fees and budgets right out of the gate."
SCALE WITH STREAMLINED PROCESSES
Set yourself up for success by providing a 5-star experience with streamlined systems that will ‘wow’ your clients, use their time efficiently, communicate with absolute consistency and leave no balances due. Take the turnkey process that I use and download it right into your business.
Module Highlights:
- Step-by-step design process (from the potential client call all the way through photography) creating a design process puts your client experience first, so that they know what to expect
- Client email drafts for every step of the process
- Procurement templates (from requesting quotes to client proposals)
"We are becoming more efficient and more profitable with every job thanks to the Standard."
IMPROVE YOUR BUYING POWER & TRADE RELATIONSHIPS
When you think of vendors and trades as your extended business family, you develop wonderful relationships. We’ll dive into how to establish and maintain trade partnerships and how to negotiate deeper discounts with your vendors.
Module Highlights:
- How to secure deeper discounts with vendors and increase buying power
- Trade agreement that outlines a professional working relationship
- Project site guidelines to ensure everyone’s performing to the Standards you expect for your client
"It would have taken me years and many mistakes to build the processes that are given to us in the Standard!"
DEVELOP YOUR DREAM TEAM
Growing your dream business requires a dream team. Get out of the weeds and focus on CEO-level tasks by implementing done-for-you HR resources.
Module Highlights:
- Set a high level of Standards with your team with employee handbooks, agreements and more
- No longer hesitate about who should do what
- Measure employee performance and satisfaction using the employee review templates
“Since beginning the Standard, my stress has been cut in half and I can actually focus on designing for my clients and marketing to bring in more work!”
Enroll in the Interior Design Standard today.
$4,499
Grab your spot before doors close. Click below to reserve your spot.
When you enroll, you get:
- 6 Modules showing you all the things you need to do to take your business from surviving to thriving
- Editable Process Templates because I know you don’t have time to document Every. Single. Process. in your business – but that’s what it takes to truly soar
- Editable Contracts because I’ve already figured this out, why should you reinvent the wheel?
- Access to my Inner Circle full of like-minded designers to swap advice and resources
- 9 CEUs to put towards your professional growth and business transformation
You’ll have lifetime access, so digest and implement at your own pace. I’m here for you, every step of the way.
But wait, there’s more…
Bonuses to ensure you reach the finish line:
THE COMMUNITY
Access to the private Interior Design Standard Community for Members Only. An active and highly supportive Facebook community with fellow Standard members and Team Standard Support to make sure you keep up your momentum.
- 3 live community calls with Sandra to check in on progress and implementation
- A place to connect and collaborate with other serious design entrepreneurs – all using the same Standards
FOUR EXPERT LESSONS
Learn from some of the industry’s most highly valued experts as they share their expertise with content exclusive to the Interior Design Standard.
Value: $4,000.00
Budgeting for Profit | Turn Your Numbers into Cash with Peter Lang of The Designer CPA
Mindset Matters | The Mindset it Takes to Succeed with Jordan Gill of Systems Saved Me
Closing the Sale | Every. Single. Time. with LuAnn Nigara of A Well-Designed Business®
Automation for Success | Let Automation Do the Work with Nicole Heymer of Glory & Brand
STILL THINKING ABOUT IT?
You went into business for yourself to create a design firm that you love, that your clients love and that feeds your soul.
Whether it’s your desire to work with fewer, larger projects, to break into your dream market or to finally set up systems, you’re fully aware that you don’t have the balance, abundance or joy you initially set out to have when you started your design business.
You’re determined to transform your firm into a thriving interior design business that will run so efficiently that you will have time to do what you love (the design part), have financial abundance and actually have a life…
FAQs
The Interior Design Standard is a proven process for exactly how to grow a thriving interior design business.
I am handing over the exact model that I used in my firm. It took me many years in business, with a few tough lessons along the way to build a business that I love. It’s too much to keep to myself. So, I’m sharing it with our entire industry.
“I used the design fee calculator and landed a huge flat fee project! Thank you for sharing the Standard so that we can all elevate our businesses.” Kelly O’Neil, Kelly O’Neil Interior Design, LLC
“I took a business course as part of my design training but it only skimmed the surface. Before enrolling in the program, I felt unsure about my process. After implementing, I have a tried and true system to follow that I love and that my clients love. The Interior Design Standard has filled in so many gaps. I have a newfound confidence as a design entrepreneur.” Jane Nares, Jane Nares Designs
It’s my time-tested, tried and true templates for running a balance, abundant and joyful design firm.
Client issues left me exhausted, stressed and less profitable than I’d hoped. There’s no reason that you should have to go through each of those situations. All my years in business = TONS of lessons learned. At one point, it felt like more trouble than it was worth.
The beauty of that ‘bottom’ was that it knocked me on my ass and forced me to take a long hard look at who I’ve become for the sake (or pleasure) of others.
I took a break from accepting new clients. I hired a great lawyer, a business strategist (focused on profit) and a business coach (focused on mindset). We think-tanked my entire business. The backbone of my comeback is a client-centric business model; always looking at the business from the client’s point of view. I was back, and I was THRIVING.
I’ve templated the systems in my business to share with you so that you can THRIVE too.
“The Interiors Design Standard is everything I was looking for and so much more! I’m blown away by all of the “deliverables” in this program. Sandra has put it ALL out there and I can not wait to take my business to the next level with all that I’ve learned.” Deborah Lempert, Deborah Lempert Interiors
The Standard is jam-packed with tools, resources, editable templates and so much more. The content will guide you through the strategy and systems of running the interior design firm of your dreams.
- I give you digestible video explanations accompanied by my process, broken down into step-by-step tasks for you to download and customize for your business. Here are a few of the highlights:
- Interior Design Services Agreement
- 20+ Client email templates
- Trade Agreement
- HR Docs galore (job listings, roles and responsibilities, employee agreements with office policies, onboarding processes and more)
- Full-Service Asana template (100+ tasks of my detailed full service and build/renovate design process)
- Potential Client Asana template (detailed tasks outlining and digging into this process from initial outreach to onboarding)
- And TONS more that will knock your socks off!
“The details provided in the Standard are simply mind-blowing! I’ve always wondered how other design studios work. The Standard is like watching over another interior designer’s shoulder (a fabulous one at that).” Simone Aïda Baur, Global Inspirations Design
If your dream client called you tomorrow, are you ready? Is your business set up to give them the best possible experience? The Standard will prepare you to take on the big projects and see them through to completion beautifully.
After implementing the Standard, you’ll be able to approach your dream clients with newfound confidence and process, guaranteed to wow them and instill their trust in you. Many members find that the first clients they sign after implementing the Standard are their dream clients.
One of the best marketing tools is an excellent portfolio. That comes from completed design projects. And, that comes from a design process that leaves no stone left unturned. My step-by-step process to completing design projects is the crux of the Standard. We change the game. Complete rooms, down to art and accessories and excellent photography are a given, not a hope.
The Standard does not cover branding or marketing.
“I signed three full-service design clients this week! Thank you for teaching me ‘the way’ through the Standard!” Elana Mendelson, Elana Designs, LLC
Pre-recorded video and tons of downloadable resources and templates. I also host LIVE bonus community calls throughout to give members an opportunity to connect via video. The calls are scheduled approximately once per month for 3 months after enrollment closes. A Zoom recording will be sent out if you are unavailable to attend.
“Sandra “speaks my language” – she’s relatable, quick and to the point, yet thorough enough for me to understand. I’ve been in other programs. This is the best one.” Taylor Johnson, Taylor Johnson Design
Whether you reserve your spot prior to next enrollment or enroll once doors open (depending on seat availability), you will receive access to all modules when the next session begins.
“Sandra’s clear, real-people-speak and content dives right to the heart of it all, outlining the most logical process I could have asked for (if I even knew the right questions to ask!).” Jennifer O’Brien, Jenn O’Brien Interiors
Designers have great success with the Standard. After all, efficiency equals profits. Not only does their business improve, but their lives improve too.
“The Standard has increased my profitability so much so that I’m going before a board review for a prime studio space on a corner lot in a gorgeous walking village. It never ever would have happened prior. Thank you from the bottom of my heart.” MeLinda Kann, MK Design
A note from the Terms and Conditions: Nothing contained in the Program shall be construed as a warranty or guarantee on the part of the Company that any success or other specific results will be achieved by the Client. In addition, prior results, i.e. testimonials, do not predict future outcomes.
I share the software that I use, but it’s not required to use the same in order to have success with the Standard. I share best practices that are transferable across all platforms.
My step-by-step process is given to you through Asana.com. It’s a task management software. Designers have successfully exported the data into their own task management software with ease.
In terms of accounting, the Standard’s systems dovetail beautifully with whatever system you have set up. It’s so, so important to know and understand your numbers; though I do recommend working with a professionally trained accountant who knows their stuff.
“Thank you for all of your templates. We are really understanding how to utilize Asana. Invaluable!” Amy Krause, Amy Krause Design
Every process within the Interior Design Standard is woven together. The Standard is my business model, my process and my structure. It wouldn’t work to only implement bits and pieces, as it is all threaded together.
“At first, I jumped right into the Standard’s pricing module, but that was a huge mistake (for me, at least) because I still didn’t have the confidence to back it up. So I took a deep breath, and decided right then and there to follow the Standard to a “T”. Once I had the foundation of understanding why it all works together, I was flying – soaring – making money and no longer stressing about the little things.” MeLinda Kann, MeLinda K Design
The Standard is all about executing the process of interior design efficiently and from a client-centric point of view. It doesn’t get into local codes or regulations. I’ve worked with designers across the US and around the world, and you can see examples of their success below. In all cases, you’ll have access to soft copies to make your own and to review with your local law professional.
“Our industry gives us the chance to design all around the world even from the other side of the globe. Borders cannot be your limits when investing into yourself. Enrolling in the Standard made me reach new heights as a professional and as a person. The Standard covers many of the Interior Design business aspects, some of which are directly applicable anywhere you live. As for some others, you may need more research to adapt it to your own environment which might cost more effort, but the result is worth it.” Céline Joudrier, LACELLA Interior Architecture [NETHERLANDS]
“I was a little nervous about enrolling in the Standard, primarily due to the cost but also because I wasn’t sure if many of the processes and procedures could be implemented in Europe. I’m delighted to say I was wrong. I had to amend spreadsheets to reflect the Euro currency and metric measurements but I expected that. The system is completely doable for me.” Karen Hughes, Emerald Interior Design [IRELAND]
Reserve your spot in the next bi-annual Interior Design Standard session. Seats are limited to 150, but I can save one for you. Reserving your spot is like having your first-class ticket confirmed, seat assignment in hand. You know where you’re going and you know it’s going to be 5-star.
While we wait for the next session, you’ll receive exclusive inner-circle training to prepare you and your business for the mind-blowing upgrades you are about to experience. When the Standard drops, you’ll be ready to dive in. Go to interiordesignstandard.com to reserve your spot.
If your DREAM client walked into your office today, are you ready?
The Interior Design Standard is the fast track to having your firm in “Dream Client” shape
I’ve experienced first-hand what it feels like to transition from running a business with a lumpy pipeline – working with clients that don’t value my expertise and being constantly worried about the bottom line – to running a thriving business that has allowed me to flex my design muscles and generate profits I never dreamed of.
If you’re dedicated to your craft, you owe it to yourself to invest in yourself and your business.
You deserve financial abundance without sacrificing your creativity. I want us all to rise together – to create a greater respect and a new Standard for the entire interior design industry.
When you join me, along with the 1000+ designers who have chosen to invest in themselves, the next few months will change your business… and, improve your life. I’ve seen it over and over again and I want this for you too.
I look forward to meeting you inside.
XX,
Enroll in the Interior Design Standard today.
$4,499
Grab your spot before doors close. Click below to reserve your spot.