Being a joy-filled leader in the luxury home design industry starts with filling your pipeline with the right clients. Download my workbook to do just that.
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The first step to becoming completely irresistible to dream clients is knowing WHO your dream client is – your Dream Client Archetype (DCA) is one single person that represents your dream client and should inform everything in your business.
Don’t settle for anything less than your Dream Clients. Avoid a pipeline filled with projects that fail to maximize your brilliance, budgets that fall short or clients that drain your energy. Create space for clients who align with your vision and appreciate your worth and expertise.
In this workbook, I give you the EXACT questions that I’ve used to develop my Dream Client Archetype, or “Kind Whales” as I like to call them, that helped me build my 7-figure business.

Founded by Sandra Funk, House of Funk began as a luxury interior design firm and transformed into an education platform shaping how designers build, scale, and sustain their businesses. With a background in finance and business process consulting, Sandra brings a blend of business strategy and creativity to the business of interior design.
Design Sips is a YouTube series where cocktails meet candid CEO conversations.
The Interior Design Standard is a turnkey system for building a wildly profitable design firm, filled with joy.
The Client Attraction Formula is a proven branding and marketing framework for filling pipelines with dream clients.