Attract Your Dream Client: Unveiling Their Desires and Struggles
Being a joy-filled leader in the luxury home design industry starts with filling your pipeline with the right clients. Download my workbook to do just that.
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The first step to becoming completely irresistible to dream clients is knowing WHO your dream client is – your Dream Client Archetype (DCA) is one single person that represents your dream client and should inform everything in your business.
Don’t settle for anything less than your Dream Clients. Avoid a pipeline filled with projects that fail to maximize your brilliance, budgets that fall short or clients that drain your energy. Create space for clients who align with your vision and appreciate your worth and expertise.
In this workbook, I give you the EXACT questions that I’ve used to develop my Dream Client Archetype, or “Kind Whales” as I like to call them, that helped me build my 7-figure business.
Hi – I’m Sandra Funk…
…founder and CEO of my boutique interior design firm, House of Funk. I’m also an interior design business strategist. Established designers come to me for my program – the Interior Design Standard – when they realize that they want more for their effort, they’re ready to take on fewer, larger projects and they ONLY want to work with dream clients.
Despite my business degree, a background in business process consulting and studying design at Parsons, it took me over a decade – with the help of several experts – to develop and fine-tune a business model that allowed my interior design firm to thrive. I am honored to have my work featured in over 30 national press outlets, including Elle Decor, Architectural Digest and House Beautiful.
Today, you can find me speaking about my mission; to empower and educate design entrepreneurs. With my turnkey approach, I welcome designers into my inner circle, sharing my proven process for a balanced, joy-filled and wildly profitable design firm.